Emilie
Brand Face & Creative
Emily represents natural looks with that certain something extra. As one of the faces of NOVELYA, she shows how versatile our lashes can be styled and incorporates her own ideas into our creative content.
ABOUT US
The Faces Behind NOVELYA
Behind NOVELYA is a small team with a shared passion for expressive lash looks. Emily and Casey support our brand as creative partners, bringing fresh inspiration directly from the beauty community.
Casey
Brand Face & Lash Inspiration
Casey loves expressive beauty looks and new styling ideas. She authentically presents NOVELYA, shares her lash inspiration, and helps us shape the brand close to our community.
OUR STORY
Your look. Your rules.
NOVELYA was born from a simple idea: Lashes should be able to transform your look without unnecessarily complicating your beauty routine.
That's why we focus on selected lash sets and practical essentials that allow you to explore different styles and create your personal look.
Together with Emily and Casey, we bring new inspiration to the NOVELYA community and develop our brand step by step – close to the people who wear our lashes.
01
Your Style
From natural to expressive – you decide which look suits you best.
02
Straightforward
An easy-to-understand selection and lash essentials for your personal beauty routine.
03
Approachable
A brand with real faces, new ideas, and a growing community.
Find the look that suits you.
Discover our lash sets and create your personal routine.
Discover Lash Sets